AI Insights · Timothy · October 2025
Top 5 Personal Finance Apps on iOS in South Africa, Q3 2025
Explore the performance trends of the top personal finance apps in South Africa for Q3 2025, highlighting downloads, revenue, and user engagement.
In the third quarter of 2025, the personal finance app landscape on iOS in South Africa showed interesting trends, with varying performances in weekly downloads, revenue, and active users.
Budget Planner App - Fleur from Akash Jain saw a significant increase in weekly revenue, peaking at approximately $471 in late August. Downloads surged mid-quarter, reaching about 1.4K in the same period, and active users grew steadily, peaking at around 3.9K in late September.
Splitwise maintained a strong presence with revenue hitting a high of $496 in mid-September. While downloads fluctuated, they reached a peak of 670 in early July. Active users remained robust, consistently over 10K, peaking at 11.5K in early September.
Vault22 by 22seven showed modest revenue figures, with a slight peak at $14 in July. Downloads were more dynamic, peaking at 479 in late July.
Buddy: Budget Planner App from Buddy Budgeting AB experienced a varied revenue stream, reaching $191 in late June. Downloads saw a high of 297 in late July, while active users peaked at 409 early in the quarter.
Budget App & Expense Tracker by Bookipi Pty Ltd had consistent revenue, peaking at $43 in late August. Downloads were highest at 141 in late July.
These trends indicate a dynamic market with varying levels of engagement and monetization strategies. For more detailed insights, visit Sensor Tower.
